Exclusive tips from the iconic Beauty Vlogger, Yari G!

How many of you watch Beauty unboxings and end up fast forwarding here and there to get to what you really want to know and see?

Well ….. we guilty as charged UNTIL we came across Yari’s channel and found ourselves glued from start to end and not to mention we look forward to new video uploads on her channel.

Yari was born and raised in New Jersey in the US and only started playing around with makeup in her 20’s.

“I’ve always been more of a loner, I am a homebody and oddly enough do not like being the center of attention. So its weird that I am comfortable with putting myself out there for the world.”

She describes herself as always being an artsy person but after suffering a great loss in her life, she fell into a dark place for many months but eventually decided she needs to climb out of it and change the way she views her life.

We asked Yari how she got into the beauty vlogging industry,

My husband and I loved watching epic fail videos for a good laugh on YouTube. At the time, YouTube was not what it is today. The beauty community wasn’t a thing back then.

I stumbled upon a video that Kandee Johnson put up sharing her life story. While she cried, I cried. Once the video was over, I needed to watch more! That’s when I realized that her videos were about beauty.

That’s when the creative spark with makeup kicked in for me. Who would have known that my love for makeup would have started the way it did. It was unplanned.”

What we love most about Yari’s videos is that she gets straight to the point. She is honest without being disrespectful to any of the brands or boxes she reviews (we consider that an art and a skill everyone should learn to master) but we kept wondering what is her secret to keeping people engaged…..

So if you want to become a Beauty Vlogger/influencer or perhaps you’re already in the that field and want to learn more, then read our exclusive interview with Yari, where she shares her tips on how to succeed at being a great beauty vlogger and more.

What do we need to focus on when doing a beauty unboxing or product reviews? How do you keep your audience engaged?

When unboxing, make sure the packaging is being demonstrated. Talk about the brand and if it’s the first time unboxing the product in question, share what sparked your interest in unboxing the product. Focus on demonstrating each product. Trying the product on camera is very important.

Finally being 100% honest is the best policy. Everyone has a different opinion and that is okay. If viewers are watching your video, it’s because they want to hear your opinion. So give it to them! Keeping your audience engaged can be difficult, so try to be detail oriented and show your personality.

Yari G unboxing

What are the main things to keep in mind or prepare for when doing a Youtube video?

It will really depend on the niche you are focusing on. Lets talk about the beauty niche. The aesthetic of your background is not a huge deal but it helps your videos. Make sure it’s as organized as you can get it to be. You want people to focus on you and what you are saying, not the mess in the background.

Lighting is also important. I will not say a ring light is needed although it would be great to have one. However, you have to work with what you have, so natural lighting is always a great alternative and it’s FREE!

In my opinion, the most important thing when it comes to the beauty niche is to make sure the lighting is spot on. Trust me, I struggled with lighting for a very long time. People want to see a clear visual of the products you are talking about. They want to see the makeup tutorials in true color. Also, do your research about what you will be talking about before pressing the record button.

What challenges can beauty influencers expect to come their way?

I think the biggest challenge is growing your platforms and network. We may look at other’s who are doing the same thing we do and are wondering how are they growing so quickly and I am stuck. It is normal! I have been stuck. Use that time to get creative and do something fun and different. Everyone is unique and brings something different to the table. Focus all your energy on your socials, you will move past the plateau.

Do you have critics and how do you handle it?

Absolutely! When you put yourself out there the way creators do, you will always have critics. I just don’t feed into the negativity. I know what I signed up for and know that there will always be that handful of people who are extremely mean and negative for no reason. It is definitely easier said than done. I know.

I guess I like to look at things positively. The positive feedback always outweighs the negative. I know I will not be everyone’s cup of tea and that’s ok.

Final words of advice?

If you take anything at all out of everything I shared, please remember this…HAVE FUN! When you allow yourself to have fun, you allow yourself to be creative. This is an opportunity to do what you want and how you want to. Do it because you love it and you want to share it with the world!

Make sure not to miss out on Yari’s awesome videos, so subscribe to her channel and check her out on Instagram.

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